Vendeline von Bredow
speaker
125 appearances
2 recordings
1 series
first heard Jul 2026
last heard 29 Jul
Vendeline von Bredow’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 2.
Appearances
And they all keep an extremely low profile.
I mean, most people don't even know their names.
And they basically continue to do what Mageshitz did.
They haven't really changed the pillars of success of Red Bull.
So Red Bull today has 28% of the global market, much ahead of Monster, its main rival, which has about 17% of the market.
And last year, it sold 14 billion cans of its energy drink, up by 10% from the previous year.
And it has 22,000 employees in 178 countries.
So it's basically sold nearly everywhere in the world.
Not really changing the formula.
So Red Bull is unusual in that they have very little capex because they mainly do the marketing for the brand.
They spend...
a third of their revenue on marketing, which is much higher than its rivals.
I mean, Monster spends 7% of sales on marketing.
So that is really essentially what they do is marketing.
But the filling of the cans, the distribution, all of that is outsourced.
And even the cans are produced by the Bull Corporation, so an American company.
So they are debt-free.
They've never taken on any debt because they outsource all the manufacturing and production.
They pay for the marketing.
That's what they do.
Showing 81–100 of 125 · page 5 of 7
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