Venky Balasubramanian

And then, obviously, we have our NPS coupled as well with the customers.

But NPS is, like, a better indicator than just revenue because, like, revenue is, like, a trailing one.

A lot of times, you don't even realize the customer's gone.

But, like,

We engage with our customers on a strong engagement model there.

So we do measure all these numbers, but it's just not your traditional indicator of saying, okay, you have a recurring model and it's pretty predictive.

Consumption models are not predictive by nature.

So we obviously measure.

And what we realized is a lot of companies talk about...

lifetime value, when can I get my customer into the positive number segment, and all of that.

But for us, once they're integrated into the core, customers just keep growing and scaling.

So when you look at our cohorts, they look pretty weird, right?

You don't see the graph going down, you just see the graph going higher and higher.

in terms of the cohorts and in terms of like how, how customers are spending over, you know, two, three, four years.

And then the consumption kind of, kind of, kind of going down.

Yep.

Yep.

Yeah.

So for us, that keeps going up per cohort, not per customer.

So if you look at like, you know, gross churn, we are net negative in terms of, or basically we don't, we don't have any, any, you know, kind of churn when I look at a cohort from that perspective.