Venky Balasubramanian

They want to kind of have like multiple players.

So that's been our, our, you know, kind of, kind of Holy grail in terms of like how we have kind of got a lot of customers.

Yeah.

One of our competitors, essentially, does a lot of marketing.

If you search for their term and alternative, we rank number one.

That drives a lot of traffic.

That drives a lot of traffic.

That's how we started the company.

A lot of customers are unhappy with existing pieces out there or competitors out there, so they search for alternatives.

They come to our website, sign up.

Like we exactly, uh, you know, do a great job in terms of giving them that experience where they don't have the great experience with their existing providers.

So they start scaling without us having to kind of educate the customers.

We do a bit of paid, but it's pretty much, uh, pretty much inbound organics.

Yeah.

We do a bit of, bit of, uh, SEO, uh, SEM, uh, most, mostly our brand keywords, uh,

Not just that, but there are not too many competitors in the space who do a good job of solving their problems.

If you search, we are number one pretty much on most of our competitor keywords.

I don't think we are, I would call ourselves SEO, SCM experts, but it's primarily by the virtue of this market being not too many players in the space.

I think it's a hard problem to solve, right?

Like it's not just a software layer.