Victor Ricci

And, you know, a hundred different accounts posted that.

And then overnight it just kind of went viral.

Yeah, so we do a lot of our campaigns are CPM and some of them are cost per action as well.

So generally we charge per impression.

You know, one campaign will set the impression count for that campaign, just charge for that and then adjust it as we move forward.

Yeah, instead of locking a client in for, you know, a $50,000 contract over five months, we'll do 10 $5,000 campaigns and adjust each one as we go.

So, you know, typically we're around $25,000

for 100,000 impressions.

Yeah, I mean, it's definitely tricky.

We try and do, you know, fit the best campaign with the best

influencer and the best client with the best influencer but um you know it's easier said than done one way we kind of mitigate that is you know we're very transparent we communicate very well with our influencers so the last minute we need to switch a campaign out from one influencer to another they're generally willing to do that because they know there'll be another campaign tomorrow that they can get in on and we'll kind of give them like an iou for that

Yeah.

I mean, it's, it's really, we found that the

more targeted you get, the more expensive it gets naturally.

Um, so kind of going the shotgun burst method has seemed to work better for us where we just hit, you know, millions and millions of people relatively not targeted people.

But of that, you know, there's still, the subset is still greater than what it would be if we targeted.

I'd say 95% is B2C.

So apps that are kind of just mass audience type apps.

Yeah.

I mean, you know, I always go to our first client was this app called Drunk Mode that basically stops you from drunk dialing people and helps you find your friends when you go out drinking.