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Victor Ricci

๐Ÿ‘ค Speaker
214 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

That was actually our very first client.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

And obviously their demographic was college students, millennials.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

And, you know, that was very in line with our demo.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

from the start.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

So it was very easy for us to just push that out, get them, you know, millions of users, help them scale.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

And that was something that they were able to kind of build a business off of.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

Yeah, so right now they are actually doing a lot with location data and helping, you know, make sure kids are safe when they go.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

And, you know, there's a lot of value behind that.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

And they've then built an SDK to kind of help other apps solve the same problem.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

They monetize that?

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

So I, you know, a couple that come to mind, one was painite.org, which was marketed to be amazon.com for endpoints or marketing, where you could go in, add shout outs to your cart, upload all the information at checkout,

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

And then, you know, the influencer would get the information, you'd get the notifications and all that.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

But basically a very automated influencer marketing campaign platform that didn't have any sales after three months.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

So I shut that one down.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

And then I started College Thread, which was kind of like a BuzzFeed type Odyssey online a little bit as well, where college students would write articles, publish them there and be able to share them with their friends.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

Uh, that was running around 10,000 impressions a month.

SaaS Interviews with CEOs, Startups, Founders
887 22 Year Old King of Influencer Marketing?

So not horrible.