Victoria Beckham

And those two things we talk a lot about now,

But people weren't really talking about that.

I remember walking around.

It was when Barneys was still around in New York.

I remember walking around in the beauty department and going up to the counters and asking people that worked for the brands what ingredients were in their formulas.

You know, I've struggled a lot over my life with bad skin, bad acne, and I wanted to know what was in the formulas.

And I realized it was a very gray area.

No one really knew what the hell was in anything.

Yeah.

And so I knew that that would be taking on a big challenge because that was really important to me, how to create something that is as clean as it can be and still effective.

And I knew that to do that, I had to do it myself.

And fashion wasn't in a great place at that time.

So it was quite the risky, probably the most riskiest thing I've ever done because fashion is struggling.

And I decided...

I want to start up something else.

Here goes the builder in me.

Now let's build a beauty brand.

Yeah.

No, I just knew that to do it in the way that I wanted to do it, I had to do it myself.

We started out direct to consumer.