Victoria Beckham

Did you go out and raise money first?

The money was raised by my partners in fashion.

So it was seemingly like one entity, but two separate brands.

Two separate funds run independently of each other.

And then just very few of us straddling both is how I like to put it.

It's a little polite straddle there.

Absolutely.

And we cross-pollinate.

And so it was quite a risky thing to do.

But for me, it was all about finding the perfect product.

And when I look at my beauty brand now, you know, the first product I created was an eyeliner.

It's the best eyeliner.

I'm not just saying it because you're sitting here.

It is the best eyeliner.

You know what's really interesting about that eyeliner is

is we have so much choice.

There are thousands and thousands and thousands of eyeliners, brown eyeliners.

So why is my eyeliner, and this is just one product out of a huge selection of makeup that we have and skincare and fragrance, why does my eyeliner sell more than any other eyeliner out there?

Because the attention to detail, Emma, it was making sure it wasn't just a brown eyeliner.

It was the perfect shade of brown.