Vidya Srinivasan

It is a massive moment for us.

We see this as not just a big moment for Google, just sort of stepping back.

In the last year, what we see is shoppers have really changed their behaviors.

They are now, typically shoppers had to pick between shopping fast or shopping smart.

And with AI, that trade-off is kind of disappearing.

And therefore, businesses now need a new playbook.

And a lot of what we're doing now is all about how to empower them.

And in AI mode, what we're seeing is people's search behavior is completely evolving from keyword search to conversational search.

They upload pictures.

There's so much multimodal input that comes in.

And that's just a moment for us to rethink how we do the whole thing.

Yeah.

Obviously, we spend a lot of time figuring out what consumers want.

We've had a 25-year history in satisfying human curiosity with search.

In all of these experiences, ads have been a big part of that, and they work because they're helpful and assistive to the person in the moment.

Now with what's happening with AI mode, what we see is the conversational modality is changing.

It is a moment for us to reimagine what ads are possible and what will actually work.

And there's a lot of experimentation that we're doing.

In fact, we have a couple of announcements on that.

But the foundations of what makes this work continue from what we've learned all these years.