Vidya Srinivasan

And that's really based on a foundation of trust and safety.

Trust, safety.

Let me actually give you an example.

So let's say you're in AI mode and you want to purchase a lamp for your bedroom.

And you talk to the, you tell AI mode about your, you know, the decor you like.

It's a modern decor.

You want a certain kind of lamp.

This is the color.

And you get to a point where you know the product that you want, you see the product that you want.

The feature that we just launched today lets you purchase it right there in that moment.

Now, you're still very much in control of the purchase.

However, a lot of the grunt work of getting from what I want to when I have it is removed in this process.

So this feels assistive, this feels natural, and it's based on the same principles that we've done a lot of things before.

Yeah, so direct offers is an opportunity for retailers to provide us a very specialized discount that our AI actually matches with people during their shopping journeys and gives them this very personalized discount.

And it allows retailers to just close the sale in that moment because they motivate people to do this.

And the way it's going to scale is we're currently running a pilot with a lot of retailers.

There will be more that can come on board, and they just have to participate in this as a new ad format.

There are many aspects to that.

I think it goes back to the core foundations of search in general.

We are on the constant quest to make the results more relevant.