Vidya Srinivasan

One of the things that can help in this space is also understanding the context of the user better.

And AI mode is good in that sense because we do have the opportunity to go back and forth with the user.

So the questions we have as a follow-on...

All of these things help us learn a little bit more about the person so we have the best charted producing results that are more relevant for them.

The way we tackle the foundations is people today have choice to go purchase something or not.

There are many, many opportunities that you have to click on that buy button in many places, in many different products.

Those same principles of control and choice continue to exist in this domain as well.

And it's still on the person to choose to click on that button and make that purchase.