Vikram Banerjee

speaker

139 appearances 2 recordings 1 series first heard Jul 2026 last heard 14 Aug

Vikram Banerjee’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Aug 2026 with 1.

Appearances

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Test Match Special · England continue hunt for new head coach & The Hundred preview · 20 Jul 2026 podcast

Yeah, and just to give my views on that one, I mean, obviously of Tamal's three options there, I hope it is a positive one.

You know, and if you look at where the 100 has been successful over the last five years, bringing in new crowds, bringing people into the sport, our research showed that to this day, on the whole, most people came to the 100 because it was a great day out of the cricket world.

The next phase of evolution is around deepening that fandom, deepening that loyalty to my favourite team, whichever team that may be.

And so as part of that, as part of that growth, some of the great things that we heard that London Spirit are doing are being replicated eight times over and all the different teams are putting their spin on things.

And I'm hopeful that as that embeds, as that goes into the next phase, that next evolution will be deeper fandom, deeper loyalty from fans as they get to know their team, fall in love with their team and be able to call London Spirit or Welsh Fire or Manchester Super Giants their own.

Yeah, and I think because obviously you want to do both.

You want to keep those people that have fallen in love with The 100 and have come and followed The 100 and bought some merch or whatever it may be.

And you want to bring in some new people.

So balancing that is obviously an interesting and a challenge to overcome.

My view is on the whole, a lot of teams have done this in a really nice way.

They've addressed it in different ways, but...

For example, My London are doing a shirt amnesty.

So if you have that child that had an Oval Invincibles top, they can bring it into the Oval and swap it in for a My London shirt.

So a lot of the teams are using different methods to try and bring those fans along with them while evolving into what is new and different world.

Yes, it is.

And that family audience has not changed that.

But the core part of the DNA for the hundred hasn't changed at all.

But look, betting is a massive part of the sports ecosystem.

It is the biggest kind of sponsorship category, if you like, in cricket, let alone sports in this country.

Our aim was to always take the hundred beyond what normal cricket does.

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