Vince Nardo

we isolated the radius for each branch.

So when we designed this, we designed it in mind of what's the perfect scenario.

And for us, the perfect scenario because of our sales coverage was to have sales reps work within a 50 mile radius of a branch so that we could run end to end, which essentially would be a hundred miles from appointment to appointment and not, you know, exhaust their driving time.

So that was key.

Number one, let's put enough branches out there.

Focus on that.

It's not the same everywhere in the country, but focus on a 50 mile radius.

What's available in that 50 mile?

You might have multiple branches in one state in Atlanta or in like a or Texas, of course, is like you might have multiple in Princeton.

Okay.

That's correct.

That's correct.

So that was step one.

Where can we put the branches?

Step two was, okay, now if we have this branch, let's figure out the best zip code to put it in.

Right.

And that was a lot of analysis, obviously, you know, homeowner count, you know, age in our scenario, age of roof, you know, single family homeowners, et cetera, et cetera.

So we did all that analysis, found what we thought to be the best branches, the best locations and,

And then it was, okay, what do we think is realistic that we can do out of that branch?

And at a very high level, because we're doing so many branches on a very short period of time, we just really made two simple decisions.