Vince Nardo

You know, I ran into Matt Esler, and it's amazing what he's done in the...

for Anderson.

I mean, he's like, I kind of figured out, like, I think to me, it's pretty outstanding, the playbook that they've created.

And that's the other thing that I really am not good at is this events.

You look at, I haven't seen really many, many companies do what Anderson's been able to do where you go to like a horse show.

They're at the horse show.

You go to a high school football game.

They're at the high school football game.

I mean, they're running three, 400 events per market.

Yes.

Is that part of the strategy?

Yes, because I've come from the mindset that, and so do you, we're in a direct response, make leads happen.

I mean, that's what the business we're in.

The product we offer and the product we install really is secondary to what we really do.

And what we really do is generate leads and sell shit.

And the product can be anything.

So the majority of all of our businesses are focused really on marketing.

And conversely to that, you make your money in marketing in these businesses, right?

You don't make your money on the cost of goods, on your gross margin.

You don't make your money on your reducing sales expense.