Vince Ricci

We give you exactly what you want.

We give you exactly what you want.

You know, it's really, there's a lot of great people out there doing great stuff. I don't knock any of these other agencies. You go with someone who understands branding. You know, I wouldn't say that we should digitally market your stuff. I would push them towards you or a handful of other people that were on the panel yesterday.

You know, it's really, there's a lot of great people out there doing great stuff. I don't knock any of these other agencies. You go with someone who understands branding. You know, I wouldn't say that we should digitally market your stuff. I would push them towards you or a handful of other people that were on the panel yesterday.

We build brands because I understand what's real because I'm paying attention to what's real. At any given time, I know what companies are doing well, what companies aren't doing well, what's hot, why someone's wearing the Miri shirt or Rivington shirt. I think that Miri's great. He was one of our first clients 10 years ago.

We build brands because I understand what's real because I'm paying attention to what's real. At any given time, I know what companies are doing well, what companies aren't doing well, what's hot, why someone's wearing the Miri shirt or Rivington shirt. I think that Miri's great. He was one of our first clients 10 years ago.

I think we did our first few photo shoots with him for free because I believed in him. Now we do everything for him. And he's got more global sales than St. Laurent. It's because we're paying attention to who's good, so I'm able to put you in line with what's going to work. And I'm going to give you advice as a company and say, I truly believe this is going to work. You may like that.

I think we did our first few photo shoots with him for free because I believed in him. Now we do everything for him. And he's got more global sales than St. Laurent. It's because we're paying attention to who's good, so I'm able to put you in line with what's going to work. And I'm going to give you advice as a company and say, I truly believe this is going to work. You may like that.

You may like that canary yellow shirt. but not many other people are going to like it. So let's not make you packaging that color. You know what I mean? And making it congruent with what's happening and picking us as a company and believing in us as a team. That's why you're going to go with us.

You may like that canary yellow shirt. but not many other people are going to like it. So let's not make you packaging that color. You know what I mean? And making it congruent with what's happening and picking us as a company and believing in us as a team. That's why you're going to go with us.

I'll give you a perfect instance. He asked me what the best coffee is in New York City. What's the best coffee in New York City? Ninth Street Coffee. You want to know why? Because I bought a t-shirt from them 10 years ago, and I liked the quality so much that I've worn that t-shirt to Craig's out for dinner multiple times. I've wore it out, and it just says Ninth Street Coffee on it.

I'll give you a perfect instance. He asked me what the best coffee is in New York City. What's the best coffee in New York City? Ninth Street Coffee. You want to know why? Because I bought a t-shirt from them 10 years ago, and I liked the quality so much that I've worn that t-shirt to Craig's out for dinner multiple times. I've wore it out, and it just says Ninth Street Coffee on it.

But the placement, the logo, everything was great. And then I was watching Billions, and they talked about Ninth Street Coffee. Then I was reading Unreasonable Hospitality, and he talked about one of the best espresso pulls in New York City. It was Ninth Street Coffee. If I never bought that shirt... When I watched it on a TV show or read it in a book, it would have been irrelevant to me.

But the placement, the logo, everything was great. And then I was watching Billions, and they talked about Ninth Street Coffee. Then I was reading Unreasonable Hospitality, and he talked about one of the best espresso pulls in New York City. It was Ninth Street Coffee. If I never bought that shirt... When I watched it on a TV show or read it in a book, it would have been irrelevant to me.

I wouldn't have remembered. But because I had something that I picked up every day and wore it, it makes it more sticky. It makes it where now I believe in this brand. I've reached for that. I've worn it. I've bought into the culture. It's part of who I am now. It's weaving into the fabric of me right now in my life and what I like to wear. That's branding. How you make somebody feel.

I wouldn't have remembered. But because I had something that I picked up every day and wore it, it makes it more sticky. It makes it where now I believe in this brand. I've reached for that. I've worn it. I've bought into the culture. It's part of who I am now. It's weaving into the fabric of me right now in my life and what I like to wear. That's branding. How you make somebody feel.

When you're making things for someone to wear, especially, or packaging for them to pick up, nothing feels good as opening that brand new iPhone box. When you peel the little thing and then you pull it off, you know you have a brand new phone, but the packaging is the experience. You're selling someone that experience and they feel better about themselves and happier because they got it.

When you're making things for someone to wear, especially, or packaging for them to pick up, nothing feels good as opening that brand new iPhone box. When you peel the little thing and then you pull it off, you know you have a brand new phone, but the packaging is the experience. You're selling someone that experience and they feel better about themselves and happier because they got it.

That's why you pay for that. That's why you pick high end for that.

That's why you pay for that. That's why you pick high end for that.