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Vincenzo Ruggiero

๐Ÿ‘ค Speaker
151 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

Not really.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

We did a lot of things.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

Of course, as a startup, we try a lot of things.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

We changed the pricing for the third time already.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

So we changed things.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

We built a referral program.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

We use our tool, in fact.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

So we do some outbound sales ourselves, trying to contact salespeople to speak about our tool.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

uh yeah we have this pipe drive and close ios kind of partnership so yeah everything is bringing more and more customers but i really think because that's because we we bring value to to our customers so it makes good sense hey let me go really quickly get through some of the other unit economics numbers and then jump into my favorite part of the show so let's talk about churn real quick if you have 400 customers in one month how many of them are going to stay the next month

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

Yeah, so I can give you the exact number of our churn.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

That's 6%.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

So it's a bit high for now.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

no that's that's the customer chance the number of customers yeah the revenue churn is one percent great um so we do some upsell uh the new pricing is helping to do this uh new selling yeah um but still we really want to focus on on this churn because we really believe that's a good uh kpi you know to to to be sure that your products bring value to the to the right customers

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

Yeah, of course.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

Everybody in the SaaS industry is looking to negative churn.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

That's right.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

That's right.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

Yeah, if you put the salaries.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

Yeah, if you include the salaries, we return around $50 per customer.

SaaS Interviews with CEOs, Startups, Founders
EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

Yeah, of course.