Vishal Agarwal

We're just called checkmate. The entire rebranding happened because we realized that we now stand for a lot more than what we started out. We are not a technology company. We are a solutions oriented company that uses technology as a way to solve problems. How we solve problems is a combination of technology and service layer.

The rebranding that we went through, the new logo that we came up with, it again, the design team and the marketing team did an absolutely fabulous job of capturing our essence, is the logo represents a handshake between the clients and us. And it shows up as a heart symbol, which shows that we have empathy towards the clients that we work with. So it was a very conscious decision.

The rebranding that we went through, the new logo that we came up with, it again, the design team and the marketing team did an absolutely fabulous job of capturing our essence, is the logo represents a handshake between the clients and us. And it shows up as a heart symbol, which shows that we have empathy towards the clients that we work with. So it was a very conscious decision.

The rebranding that we went through, the new logo that we came up with, it again, the design team and the marketing team did an absolutely fabulous job of capturing our essence, is the logo represents a handshake between the clients and us. And it shows up as a heart symbol, which shows that we have empathy towards the clients that we work with. So it was a very conscious decision.

And what happened in that process is once we did this logo, this rebranding, we were at the show Food on Demand, right? And a couple of clients came up to me and said, hey, we read your note about why you rebranded. Can you help walk us through it? So it was a very personal thing for me to walk them through. This is what the logo stands for. We stand for service. We stand for empathy.

And what happened in that process is once we did this logo, this rebranding, we were at the show Food on Demand, right? And a couple of clients came up to me and said, hey, we read your note about why you rebranded. Can you help walk us through it? So it was a very personal thing for me to walk them through. This is what the logo stands for. We stand for service. We stand for empathy.

And what happened in that process is once we did this logo, this rebranding, we were at the show Food on Demand, right? And a couple of clients came up to me and said, hey, we read your note about why you rebranded. Can you help walk us through it? So it was a very personal thing for me to walk them through. This is what the logo stands for. We stand for service. We stand for empathy.

We stand for a handshake. And what the customers said, and these are the clients who have been working with us for their part of three years. They said, yep, that's what you stand for. So that makes complete sense. That was extremely validating and gratifying. Because Noah, you run a tech company too. The clients could easily turn around and say, right? Yeah, that's not really true.

We stand for a handshake. And what the customers said, and these are the clients who have been working with us for their part of three years. They said, yep, that's what you stand for. So that makes complete sense. That was extremely validating and gratifying. Because Noah, you run a tech company too. The clients could easily turn around and say, right? Yeah, that's not really true.

We stand for a handshake. And what the customers said, and these are the clients who have been working with us for their part of three years. They said, yep, that's what you stand for. So that makes complete sense. That was extremely validating and gratifying. Because Noah, you run a tech company too. The clients could easily turn around and say, right? Yeah, that's not really true.

That's not what you stand for because you never answer my emails. When you hear them saying, that's what you stand for, this is absolutely true, there is that sense of pride and there's that sense of introspection about, you know who enabled this? The team that provides the service to the client, not the technology, because again, technology was built by the team.

That's not what you stand for because you never answer my emails. When you hear them saying, that's what you stand for, this is absolutely true, there is that sense of pride and there's that sense of introspection about, you know who enabled this? The team that provides the service to the client, not the technology, because again, technology was built by the team.

That's not what you stand for because you never answer my emails. When you hear them saying, that's what you stand for, this is absolutely true, there is that sense of pride and there's that sense of introspection about, you know who enabled this? The team that provides the service to the client, not the technology, because again, technology was built by the team.

So to answer your question in a very long-winded way, that's the absolute one thing I'm very grateful for and I'm thankful for every single day.

So to answer your question in a very long-winded way, that's the absolute one thing I'm very grateful for and I'm thankful for every single day.

So to answer your question in a very long-winded way, that's the absolute one thing I'm very grateful for and I'm thankful for every single day.

This is more of a personal one, and it concerns a client. This was still in the early days, I think the first two, two and a half years. Things were getting really hectic. The business was doing very well and we were getting more demand than we could handle. And I was doing sales and customer support and product and project and a little bit of everything.

This is more of a personal one, and it concerns a client. This was still in the early days, I think the first two, two and a half years. Things were getting really hectic. The business was doing very well and we were getting more demand than we could handle. And I was doing sales and customer support and product and project and a little bit of everything.

This is more of a personal one, and it concerns a client. This was still in the early days, I think the first two, two and a half years. Things were getting really hectic. The business was doing very well and we were getting more demand than we could handle. And I was doing sales and customer support and product and project and a little bit of everything.

And in that process, this is something that I remember to this day. We were rude to, I was rude to a client. They had a problem. The problem was not so much with them or with us, but in basically understanding what a solution can do. And they were an existing client. It may seem trivial, but I basically told them, yeah, you can't understand the system. We can't work with you.