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Vlad Malanin

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
201 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

So the thing is that the way how we work is we rely to land and expand strategy.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

And customers are generally growing.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

And the beauty of speed size is that once they start using speed size, they open the doors for using richer media.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

So we have plenty of cases.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

Wishes is, by the way, one of them, the one that we reviewed earlier.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

They started using video.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

And you could see when you open the website, you could see that they are using videos.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

They couldn't afford this.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

Their general Shopify.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

hold on let me get a visual up while you tell this story sorry i don't see tell me where to go to see the video like you're talking about this up here at the top yeah you have this one apparently they have also product videos i cannot name like exact products where they have right now but they uh started using videos well you can see some reviews whatever and uh before that they didn't have anything

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

And we have plenty of brands that use video widely on the websites.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

So almost every PDP, product detail page, has a video like this.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

Yes.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

So what they had, and this is a general problem of Shopify specifically.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

shopify limits your videos to full hd you cannot have a video which is higher resolution than that also they kill the quality they don't have the adaptive delivery and just the overall performance is just terrible

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

So when you want to have like this kind of experience with full screen blowing away videos, you cannot do anything with Shopify at all.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

So with speed size, this is the moment where you can actually start using videos like this.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

And that's pretty much the bottleneck that we saw for such customers.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

They have no other options.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

They cannot solve this with Shopify or any other tool.