Wade Foster

When you're in a remote environment, it kind of strips away all the ornaments of being in an office where you kind of kid yourself that you're doing a good job at management.

Where you're like, oh, I see him sitting there.

I smiled at him.

I gave a compliment over lunch.

Like, oh, it's good.

It makes you feel good, but are you really, truly measuring the progress of what's happening in your company or not?

I'd argue probably not.

Yeah, that's right.

More or less.

Yep.

I think a lot of it is things like that.

One of the things that is so powerful about a tool like Zapier is that we can help you with so many different types of problems that you might be experiencing in your business across different types of spaces.

So we can help you with marketing, we can help you with sales, we can help you with customer support, we can help you with engineering, we can help you with operations.

We can help you in a lot of different ways.

But because we can help you in a lot of different ways,

It's sometimes hard when you come into Zapier to go like, well, what should I use this for?

And so those lifecycle emails, if we do a good job, we get to know what you are using Zapier for, and we're able to propose better recommendations for you.

We're better able to serve up content that might resonate with you.

Now, I don't think we're doing it.

I think there's a lot more we can do to improve on this over time, but that's definitely a thing that we've invested in and I think it helps with longer term retention is if we're introducing, if we're just helping you solve more problems over time, you're happy to keep using us.