Wendy Zukerman

Right.

So the friction is too hot and the friction is too cold.

We need the Goldilocks amount of friction to stop us from scrolling.

Yeah, I was imagining that's what would happen.

Very frustrating, very frustrating.

Okay, so surely that stops you going on the app, right?

That feels like enough.

You know what this is like, Meryl?

What?

It's like when people are waiting in line at an ice cream shop and then when they get to the front, they have to get all the friggin' tasters.

Exactly, exactly.

But we're still waiting in the line, Heather.

Yeah, okay.

Yeah, that feels right.

I mean, if you're sitting on the toilet.

You've got to look at something.

All right, so here is what we have learned thus far.

If you want to stop scrolling, adding some friction is a good idea, but if the hurdle is too low, like a little pop-up, it's not going to work.

If the hurdle is too high, once you jump it, watch out because then you might be spending more time scrolling because you're so proud of yourself for putting in those 30 digits.

Right.