Wilfred (Wilf) Frost

speaker
2,338 appearances 15 recordings 1 series first heard May 2026 last heard 3 Aug

Wilfred (Wilf) Frost’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
6 · Jun OctJan 26AprJulnow

Recordings per month over the last 12 months — 15 in all, peaking in Jun 2026 with 6.

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Let's talk about Robinhood more broadly.
And
Before getting to where you are today and the next steps, when you look back, what is the fundamental thing that helped you to gain traction in the early days?
Commission-free trading was the big first step?
Oh, absolutely.
I remember covering it all.
And by the way, all three things together, I think were brilliantly summed up by the name Robinhood.
And I want to come back to the name in a second.
But I personally, I remember, I think it really resonated and caught my attention when we were covering it on CNBC, partly because of the name, summing all of that up.
Come back to that in a second.
You sum those things together.
Clearly, you've taken market share and attracted some customers, as you said, that were trading elsewhere.
But I think, as you're alluding to, you brought in a new set of customers that might not have been in the market at all in the first place.
Where do you see penetration now in the U.S.
?
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