Will Cordes

Honestly, they were inspiration for this business model.

Dave Ryan, one of the co-founders of SAS Optics, who I have a ton of respect for, called him one day walking back from the office in my full-time gig back, I think, three years ago at this point, and said, hey, what about a point of service offering for SAS Optics for us to come and work with your customers, use SAS Optics data, and provide more of an analytics as a service to your customers?

I think SAS Optics is a great platform

amazing revenue recognition and good kind of reporting fundamentals.

But there's an element of that that's last mile where they need a finance expert or a KPI metrics guru to go and extract value out of the data that they have.

Love the idea.

We talked further with the team.

I think they decided at the time it wasn't incremental enough for them to really pursue aggressively.

And I was just idea stage at that point on a napkin.

But it kind of got my head churning and kind of led to the foundation of the business.

But we're not a rev rec tool.

We're not a

pure reporting tool, I would think about us as an amoeba.

We're taking, you know, SaaS Optics is going to help you with RevRec and subscription revenue data, where you're still going to have this delineation with your QuickBooks instance, your financial statement data, and then all of your analytics data.

We're bringing all of that together to help you be kind of a source of truth for historical financial information and forward-looking predictive information.

So getting your financial model, your scenario analysis,

preparing for example for 2021 planning and budgeting and really nailing down your metrics and understanding that but you don't have to be the guru we'll be that expertise for you and give you the the materials and the feedback and kind of the decision making uh criteria that are going to help you execute and be a better business at the end of the day i mean do they probably hate that you're launching this and have grown so fast so quickly like why didn't they just hire you and have you lead a team yeah no well that's a good question uh you know honestly i think um

You know, I talked to Dave about that a little bit.

I think there was definitely interest of, you know, potentially working together.

But I wanted to kind of go out and do my own thing.