Will Guidara

speaker
1,995 appearances 4 recordings 4 series first heard Oct 2022 last heard 15 Jun

Will Guidara’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 1.

Appearances

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Two, to take what you do seriously, but to stop taking yourself so seriously.
I think too many people are so focused on perfecting their brands and not nearly focused enough on just pursuing people.
A hot dog could not be more off-brand, but who cares when you look at how it made them feel?
And three, hospitality is about making other people feel seen.
And the best way to do it is not to treat them like a commodity, but like unique individuals.
And I really think one size fits all.
That approach will only ever take you so far.
And so those three things became the roadmap for us.
And it was about going to every table, being more present, taking ourselves less seriously, and finding these one size fits one ideas, these gestures that we could convey.
Yeah.
I mean, there's a couple of ways.
So, and I write about, this is a big part of the field guide.
The new book is where I really kind of walk people through this, but
I mean, the first thing is about resource, right?
Even people with the best of intentions, most high-capacity people don't have a ton of margin.
And we have all these great ideas, but if it's too hard to deploy an idea, we get overwhelmed and we move on in life.
And we had a position on our team called the Dreamweaver.
Someone who was with us every single night, but they had no responsibilities.
They were just there as a resource to help everyone else bring their ideas to life.
What's wild is if you're not the person that has to execute an idea, you are inclined to come up with more of them.
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