Will Shaw

So we've got to this far bootstrapped.

And so we just are closing on our first round tomorrow.

So we're going to raise a total of $2.1 million.

It's going to be at a $15 million post.

And we're pretty excited about that.

So yeah, we were able to bootstrap to this point.

And so that made fundraising pretty easy and just made sense for where we were at.

We could have totally have driven it higher.

The market, you know better than I do, the market's pretty frothy right now and we could have driven it higher.

My biggest problem with fundraising was telling people no.

The reason being is we wanted to be as strategic as possible.

We were in a position where we had bootstrapped this.

We didn't necessarily have to raise money.

The only money we're

know we're burning some of the original money we put in at this point or saved along the way and we're using that to drive some marketing so we really want to raise money to start bringing our our development talent our our product team in-house because that's been outsourced previously and to grow our sales and marketing team uh and what we're doing there so we we wanted to be as strategic as possible so that meant staying a little bit away from the vcs because we're not going the traditional fundraising route and going more towards angels which is a little bit different valuation so how many how many people are participating in the 2.1 race

So we probably could have got away with doing it with two, but we ended up getting a, we have about 50% from our lead investor and the other 50% is divided between insurance specific strategic investors.

And then the other half of that would be through strategic other vertical CRM founders or some people that we know that have gone through, whether it was Infusionsoft's fundraising or different fundraising events here locally in Arizona.

So that was an angel here locally.

So we let them set the terms.

We thought it was more than fair for staying out of the VC realm and staying with more angels.