Will Shaw
๐ค SpeakerAppearances Over Time
Podcast Appearances
Oh man, I could look it up, but my guess is we were at this time last year, we were at probably somewhere between 25 to maybe 30K MRR.
Yeah, so when we talked to 2019, that was more about where we were expecting to get.
We didn't make our actual, we had some commitments that were helping us get there, but we didn't really bring in our first dollar until I think November of 2019.
So when we launched, because we bootstrapped it, we pre-sold quite a bit working with people.
And so that's kind of what we were expecting.
We got to that number.
It just took us about six months longer than we thought.
Correct.
And then we're growing an average of about 10% a month.
And we've kind of been consistent about that since about August of 2020.
Yeah.
So about 30% are through our paid strategy and about 70% are coming through either referrals or organic.
So we spent a lot of time focused on the blog from the start.
And we're starting to see dividends from that now.
A lot of it is customer referrals.
And then we have some still coming in from referrals.
referral partners.
So that would be almost all of our paid budget outside of SEO.
So if we spent 12 grand on marketing in June, about probably close to 10K of that was specifically to paid.
9,000 to 10,000 probably specifically to paid through Facebook or Google.