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Will Shaw

๐Ÿ‘ค Speaker
190 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

Oh man, I could look it up, but my guess is we were at this time last year, we were at probably somewhere between 25 to maybe 30K MRR.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

Yeah, so when we talked to 2019, that was more about where we were expecting to get.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

We didn't make our actual, we had some commitments that were helping us get there, but we didn't really bring in our first dollar until I think November of 2019.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

So when we launched, because we bootstrapped it, we pre-sold quite a bit working with people.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

And so that's kind of what we were expecting.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

We got to that number.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

It just took us about six months longer than we thought.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

Correct.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

And then we're growing an average of about 10% a month.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

And we've kind of been consistent about that since about August of 2020.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

Yeah.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

So about 30% are through our paid strategy and about 70% are coming through either referrals or organic.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

So we spent a lot of time focused on the blog from the start.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

And we're starting to see dividends from that now.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

A lot of it is customer referrals.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

And then we have some still coming in from referrals.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

referral partners.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

So that would be almost all of our paid budget outside of SEO.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

So if we spent 12 grand on marketing in June, about probably close to 10K of that was specifically to paid.

SaaS Interviews with CEOs, Startups, Founders
BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation

9,000 to 10,000 probably specifically to paid through Facebook or Google.