Will Shaw

So on 10K in spend, we'll get about...

25 net new customers.

So we'll get a bunch of trials and we convert about 70% of those trials.

So that'll equate to about 25 new paying customers.

Yeah, so there's a kind of key components that we look at.

One is making sure that they engage with us.

So kind of the first way we weed somebody out is if they don't engage with our onboarding team, we look at a trial as an opportunity for a paying customer.

So we immediately start reaching out and trying to onboard.

They don't engage with us and they have no usage, we'll preemptively cancel their account and let them know to try to re-engage them.

um so that's the first thing we do but the the main key things we're looking at is getting them started on our onboarding process so we invest heavily on onboarding you charge for it is there a setup fee what's that no we don't charge a setup fee we actually i know everybody's trying to reduce our customer acquisition cost we're trying to increase it heavily through increased onboarding our our view is if we spend more on onboarding we can increase our ltv and we can spend more to acquire our customers so

We go through a pretty heavy onboarding.

We try to connect with them.

Our goal is to get them to either import data, connect to their lead sources, get their sales team in there.

There's about four to six key objectives that we want to accomplish in a 30-day period.

Yeah, for sure.

Yeah.

You can reduce the amount of people come in lower churn, but again, it's just a change of the funnel.

Very concentrated.

It's very small.

I mean, we have some good affiliates, but we haven't gone large with it yet.