Willem Ave

And then I just kind of come back to what a lot of these sellers need is like they need a rock solid platform and software to help them run their business.

And as you kind of build some of these capabilities, a lot of the needs across these industries rhyme, right?

And I think that's where you can leverage platform in our ecosystem, especially on help me understand how my business is running, help me grow my business, help me manage my staff.

There's a lot of very core similar needs so that we can then build capabilities that we can apply across industries.

We have an incredible hardware team.

Thomas Templeton leads our hardware team, and it's, I think, one of the best in the industry.

So we partner very closely on making sure that we can form fit seller need, right?

Like the form factors that they need to run their business with then the software workflows that work best.

And it's a partnership.

And the faster that we can iterate and deliver both software and hardware experiences together, I think the better off all the sellers will be.

A lot of the reasons why different hardware companies have different strategies is largely how much the underlying hardware exposes APIs and enables the software behaviors.

I think ultimately for Square, we can decouple those to a larger degree where we don't need kind of monolithic

kind of hardware software release cycles where we can be more nimble on the software side.

And then, yes, there's like step function improvements and things that get unlocked from a hardware capability side.

But it's not as monolithic as some of the other kind of hardware companies out there.

Yeah, I would say this hardware and software working together is a differentiator.

But specifically from a hardware perspective, I mean, the point of sale is front and center.

Every single customer that, at least in brick and mortar businesses where you're selling something, sees that hardware, interacts with it, both from a consumer perspective as well as a staff and employee perspective.

So if we can build workflows that are delightful and simple to use on both sides of the counter,

That, I think, makes the vibe of the business marginally better, right?