William Fonseca

I'll launch you.

And we're going to have a beautiful relationship.

And we did.

Until the fourth house.

On the fourth house, I had stashed all my money in a lunchbox.

I still have the lunchbox.

It's a Barbie lunchbox.

And in there I stashed enough to buy the fifth lot.

And that fifth lot took me to a thousand doors.

So I focused in neglected areas.

That particular scene took me to focusing on why is this area neglected?

Why is it that we identify success by the size of your pocket and not the size of who is willing to dedicate a little bit of time of their life to uplifting you?

So I will never have the finances to compensate this human, this famous salsa singer.

His name was Bobby Cruz.

Shout out to Bobby.

If you're listening to this or watching this, man.

So in 2001, 2002, I started to build into Little Haiti.

By that time, I had already...

analyze what it would take me to corner that particular market.

My passion, not knowing it, not giving myself the opportunity, is in giving access to those neglected because of whatever condition that they have, whatever demographic, whatever culture they come from.