William Neill

The MVP was purely just to get a sense of what's it like to save a link from a browser to an app and store it and then represent it. The UX around the saving process was really key. So we wanted to make sure that we could achieve this idea of share from the browser and the sharing intent of that browsing session could be captured really well and brought into a mobile app that was there.

The MVP was purely just to get a sense of what's it like to save a link from a browser to an app and store it and then represent it. The UX around the saving process was really key. So we wanted to make sure that we could achieve this idea of share from the browser and the sharing intent of that browsing session could be captured really well and brought into a mobile app that was there.

The MVP was purely just to get a sense of what's it like to save a link from a browser to an app and store it and then represent it. The UX around the saving process was really key. So we wanted to make sure that we could achieve this idea of share from the browser and the sharing intent of that browsing session could be captured really well and brought into a mobile app that was there.

So we built that, as I said, in two weeks. It worked really well and it just gave us a sense of something in our hand that we could feel and go, yeah, this is a thing. My name is William Neal. I'm the CTO and co-founder of Baskin.

So we built that, as I said, in two weeks. It worked really well and it just gave us a sense of something in our hand that we could feel and go, yeah, this is a thing. My name is William Neal. I'm the CTO and co-founder of Baskin.

So we built that, as I said, in two weeks. It worked really well and it just gave us a sense of something in our hand that we could feel and go, yeah, this is a thing. My name is William Neal. I'm the CTO and co-founder of Baskin.

Basket is a smart wishlisting tool. So it allows you to save things that you're interested in and you can organize those things into various collections, share those with friends, family. There's a gifting functionality. There is a bunch of tools to help you to organize your shopping, which includes things like getting price drop notifications back in stock, that kind of thing.

Basket is a smart wishlisting tool. So it allows you to save things that you're interested in and you can organize those things into various collections, share those with friends, family. There's a gifting functionality. There is a bunch of tools to help you to organize your shopping, which includes things like getting price drop notifications back in stock, that kind of thing.

Basket is a smart wishlisting tool. So it allows you to save things that you're interested in and you can organize those things into various collections, share those with friends, family. There's a gifting functionality. There is a bunch of tools to help you to organize your shopping, which includes things like getting price drop notifications back in stock, that kind of thing.

We are only in the UK right now. We've been building almost three years now. My co-founder and I met in a coffee shop in London after I'd moved there. We just got chatting about a whole bunch of things that we'd been working on prior to that. Yeah, we just found that there was a lot of overlap in terms of the things we were working on together and thinking about.

We are only in the UK right now. We've been building almost three years now. My co-founder and I met in a coffee shop in London after I'd moved there. We just got chatting about a whole bunch of things that we'd been working on prior to that. Yeah, we just found that there was a lot of overlap in terms of the things we were working on together and thinking about.

We are only in the UK right now. We've been building almost three years now. My co-founder and I met in a coffee shop in London after I'd moved there. We just got chatting about a whole bunch of things that we'd been working on prior to that. Yeah, we just found that there was a lot of overlap in terms of the things we were working on together and thinking about.

And Lex went on to continue some other ventures for a couple of years after that initial meeting. But there was always this kind of, we should do something together. We should build something together.

And Lex went on to continue some other ventures for a couple of years after that initial meeting. But there was always this kind of, we should do something together. We should build something together.

And Lex went on to continue some other ventures for a couple of years after that initial meeting. But there was always this kind of, we should do something together. We should build something together.

we started off with a bit of a couple of side hustles building a pitch deck tool actually for startups thinking that'd be fun it never really got off the ground and basket was something that i guess came off the back of my co-founder lex and i going there's a really interesting space in e-commerce aggregation place

we started off with a bit of a couple of side hustles building a pitch deck tool actually for startups thinking that'd be fun it never really got off the ground and basket was something that i guess came off the back of my co-founder lex and i going there's a really interesting space in e-commerce aggregation place

we started off with a bit of a couple of side hustles building a pitch deck tool actually for startups thinking that'd be fun it never really got off the ground and basket was something that i guess came off the back of my co-founder lex and i going there's a really interesting space in e-commerce aggregation place

And he kicked off sort of the start of it with saying he's going to build this tool for families to create wish lists for their kids. And he's got three young kids. It's really frustrating as a parent when you're trying to raise your kids with things around them that

And he kicked off sort of the start of it with saying he's going to build this tool for families to create wish lists for their kids. And he's got three young kids. It's really frustrating as a parent when you're trying to raise your kids with things around them that