William Neill

And yeah, there's early days of MVP of getting it out, testing the waters, launching something and really seeing what happens. It took us probably almost a year, I think, to build something before we launched on the app stores and called it our launch version.

And yeah, there's early days of MVP of getting it out, testing the waters, launching something and really seeing what happens. It took us probably almost a year, I think, to build something before we launched on the app stores and called it our launch version.

And yeah, there's early days of MVP of getting it out, testing the waters, launching something and really seeing what happens. It took us probably almost a year, I think, to build something before we launched on the app stores and called it our launch version.

Analytics, super key, getting some good analytics in place at the starting point. We had a roadmap of assumptions that we wanted to test. We had a feature backlog of things. We're going to go build this. Everything changes as soon as you launch and you start looking at what people are actually doing with the tool.

Analytics, super key, getting some good analytics in place at the starting point. We had a roadmap of assumptions that we wanted to test. We had a feature backlog of things. We're going to go build this. Everything changes as soon as you launch and you start looking at what people are actually doing with the tool.

Analytics, super key, getting some good analytics in place at the starting point. We had a roadmap of assumptions that we wanted to test. We had a feature backlog of things. We're going to go build this. Everything changes as soon as you launch and you start looking at what people are actually doing with the tool.

We were looking at the kinds of product that people were adding and we were anticipating the furniture shopper or homewares at least, because that's what we'd experienced with COVID. But launching it, we discovered that it was fast fashion and the aesthetic of the app, the Scandinavian feel that we thought people were going to go for was really not the right thing.

We were looking at the kinds of product that people were adding and we were anticipating the furniture shopper or homewares at least, because that's what we'd experienced with COVID. But launching it, we discovered that it was fast fashion and the aesthetic of the app, the Scandinavian feel that we thought people were going to go for was really not the right thing.

We were looking at the kinds of product that people were adding and we were anticipating the furniture shopper or homewares at least, because that's what we'd experienced with COVID. But launching it, we discovered that it was fast fashion and the aesthetic of the app, the Scandinavian feel that we thought people were going to go for was really not the right thing.

And so we had to pivot and change the direction of that and also think about the way that we were presenting the actual content back to people in the app. And so that made it more of a fast fashion focus. And also the audience are much younger, heavily female.

And so we had to pivot and change the direction of that and also think about the way that we were presenting the actual content back to people in the app. And so that made it more of a fast fashion focus. And also the audience are much younger, heavily female.

And so we had to pivot and change the direction of that and also think about the way that we were presenting the actual content back to people in the app. And so that made it more of a fast fashion focus. And also the audience are much younger, heavily female.

And the way that we communicate, the way that we think about the product and its users has changed a lot since that sort of initial MVP launch. But yeah, all down to analytics, watching that really carefully.

And the way that we communicate, the way that we think about the product and its users has changed a lot since that sort of initial MVP launch. But yeah, all down to analytics, watching that really carefully.

And the way that we communicate, the way that we think about the product and its users has changed a lot since that sort of initial MVP launch. But yeah, all down to analytics, watching that really carefully.

I think we've rebuilt our analytics stack three times now to this point where we've just gone, it's not giving us the fidelity that we need to make good decisions and rip it out, plug a new solution in. And it's really painful because you've got to make sure you've got that kind of historical data trend tracking along there to marry up.

I think we've rebuilt our analytics stack three times now to this point where we've just gone, it's not giving us the fidelity that we need to make good decisions and rip it out, plug a new solution in. And it's really painful because you've got to make sure you've got that kind of historical data trend tracking along there to marry up.

I think we've rebuilt our analytics stack three times now to this point where we've just gone, it's not giving us the fidelity that we need to make good decisions and rip it out, plug a new solution in. And it's really painful because you've got to make sure you've got that kind of historical data trend tracking along there to marry up.

Good analytics makes or breaks a product, I think, at this stage in building tech. And then you've got a lot of other things you've got to be on top of with thinking about where is this product going? Why is it going there?

Good analytics makes or breaks a product, I think, at this stage in building tech. And then you've got a lot of other things you've got to be on top of with thinking about where is this product going? Why is it going there?