William Neill

Good analytics makes or breaks a product, I think, at this stage in building tech. And then you've got a lot of other things you've got to be on top of with thinking about where is this product going? Why is it going there?

How are we going to shift not only the competitive strategy, but also the tech strategy so that we are ahead of certain things that might be coming, whether it's iOS releases, data privacy updates and things that are happening with that.

How are we going to shift not only the competitive strategy, but also the tech strategy so that we are ahead of certain things that might be coming, whether it's iOS releases, data privacy updates and things that are happening with that.

How are we going to shift not only the competitive strategy, but also the tech strategy so that we are ahead of certain things that might be coming, whether it's iOS releases, data privacy updates and things that are happening with that.

That also had a huge impact on the way that we could or couldn't do things with tracking and also affiliate because we use at the moment and still do today quite a lot of affiliate links to build out the revenue side of our business. We don't have to worry about stock and inventory and all kind of stuff.

That also had a huge impact on the way that we could or couldn't do things with tracking and also affiliate because we use at the moment and still do today quite a lot of affiliate links to build out the revenue side of our business. We don't have to worry about stock and inventory and all kind of stuff.

That also had a huge impact on the way that we could or couldn't do things with tracking and also affiliate because we use at the moment and still do today quite a lot of affiliate links to build out the revenue side of our business. We don't have to worry about stock and inventory and all kind of stuff.

It's been funny watching all the browsers introduce all of these cookie-less and privacy-focused features, which has made it more difficult to do quite a lot of the tracking that we were trying to do.

It's been funny watching all the browsers introduce all of these cookie-less and privacy-focused features, which has made it more difficult to do quite a lot of the tracking that we were trying to do.

It's been funny watching all the browsers introduce all of these cookie-less and privacy-focused features, which has made it more difficult to do quite a lot of the tracking that we were trying to do.

Those are challenges you can roll with, and in terms of features, yeah, it's all been about serving to what people are doing and watching behavior, doing a lot of customer interviews, and trying to just be a really good place where they can store stuff for later.

Those are challenges you can roll with, and in terms of features, yeah, it's all been about serving to what people are doing and watching behavior, doing a lot of customer interviews, and trying to just be a really good place where they can store stuff for later.

Those are challenges you can roll with, and in terms of features, yeah, it's all been about serving to what people are doing and watching behavior, doing a lot of customer interviews, and trying to just be a really good place where they can store stuff for later.

Team makes a race product. We did shop around for agencies originally. We'd been working with an agency, the previous guys of Basket as the kinder list piece. And we had a probably four person team, I think at the time, actually in-house, which literally was actually in-house. Like we were in someone's house at the time, like doing a lot of the stuff or coding or doing things like that.

Team makes a race product. We did shop around for agencies originally. We'd been working with an agency, the previous guys of Basket as the kinder list piece. And we had a probably four person team, I think at the time, actually in-house, which literally was actually in-house. Like we were in someone's house at the time, like doing a lot of the stuff or coding or doing things like that.

Team makes a race product. We did shop around for agencies originally. We'd been working with an agency, the previous guys of Basket as the kinder list piece. And we had a probably four person team, I think at the time, actually in-house, which literally was actually in-house. Like we were in someone's house at the time, like doing a lot of the stuff or coding or doing things like that.

But yeah, we had an agency doing a lot of the additional code building side of things. Coming into Basket, we wanted to see if we could build something out really quick, but also make a couple of key hires that we would hope to keep with us for quite a long time.

But yeah, we had an agency doing a lot of the additional code building side of things. Coming into Basket, we wanted to see if we could build something out really quick, but also make a couple of key hires that we would hope to keep with us for quite a long time.

But yeah, we had an agency doing a lot of the additional code building side of things. Coming into Basket, we wanted to see if we could build something out really quick, but also make a couple of key hires that we would hope to keep with us for quite a long time.

We decided to build out a lot of the backend first, as we felt that was actually the key thing to figure out, and then we'd come back to the user-facing problem second. So we actually spent a lot of time with agencies shopping around how we might build out an MVP with the backend. We went with, I guess, an agency we'd worked with before. as well as hiring two key positions.