Wolfgang Hammer

It needs to be done the way it's done for a reason.

they're mostly not wrong.

So there's a sort of almost intractable philosophical beliefs of how the world works and why that's a good thing.

And then you juxtapose that with your own personal philosophy of how the dominant worldview is actually wrong.

And you plant that with your own personal philosophy.

And ideally you do this, you know, it's four or five points and you do it on a direct refutational basis.

So each one you say, everyone believes this, I believe that.

When this is steel manned, this is really helpful.

And then you do the same.

So this is on a sort of global level about how the world, and when we talk about world, it's probably specific to whatever it is you're building or running.

And then you do that for the personal as well.

So you can do it for a customer.

You can do it for a person you're selling to.

How do they believe things should be done?

And you juxtapose that with what you think should be done.

So there's three layers and you want to hit each one of them.

I think the external would be, what are we doing?

What are we making?

What are we selling?

What are we buying?