Yaron Weitzman

Yeah.

But past that, okay, so that's part of it.

But you're not going to just do something because you could sell.

I did three years on this, so you need to be into it.

And the thing I think I'm usually most drawn to in most of my MBA work is sort of the –

power dynamics.

And then the way I explain it, it's sort of like what's happening behind the scenes that we don't see that then is impacting what's happening, what happens on the court that we do see.

Right.

And to me, it would seem very clear that this merger, and I think a merger is a proper term between these two iconic brands of LeBron and the Lakers was right to sort of unpack that.

And being an outsider and,

And not being in L.A.

and not being reliant on the Lakers for a media credential.

And I'm saying this.

This is not criticism of anyone else because it's not.

Like everyone's got different jobs, right?

But not in that and not being like one of LeBron's guys, which is fine.

And again, being one of LeBron's guys, that's an important job.

I'm not making a joke even.

Like that matters.

Sure.