Zac Seidler

Well, I think that most of these ideologies are not new and any woman would know that this has been around since, you know, day dot.

These ideas of male supremacy, of...

pick-up artistry, these types of fringe subcultures that used to exist in the dark recesses of the internet on 4chan and 8chan, really dark spaces, they became very mainstream very quickly thanks to algorithms on TikTok and YouTube and others.

moving these communities into the light in many ways.

And they did it by understanding that there was an innocuous pipeline that they could become a part of, where they could actually catalyze off the back of some of these insecurities that these young men had, and then start to slowly morph some of these ideologies to be palatable enough that TikTok was willing to allow them on.

And so you ended up with these niche groups that were really small and quite unknown previously,

And now you're hearing boys and mothers, everyone's talking about incels, for instance, involuntary celibates.

The fact that that is a mainstream term is wild to me.

We've got stuff like pickup artistry, which used to be a book like The Game.

I remember that, yeah.

Lots of men were.

But the ability for that to become so omnipresent in our culture, that is because the way in which these men worked out how to clip things

their content up, to be able to provide it in a way that was going to actually really connect with young guys who were saying, how do I do this thing called being a man?

How do I understand it?

And why is it not going the way that I'd hoped?

And so they start to actually co-opt their fears and anxieties and drive them into a

Honestly, a commercial model at the end of the day.

Well, I think you can look at this across domains.

You know, mothers...

who are about to have another child, you will see very quickly that their algorithm is going to feed them with all of the crap that they need to buy as a part of that entire model.