Zack Kass

When I set out to write the book, I was like, I want to make this a huge book.

And we went to publishers and they said, well, listen, a lot of copies is 10,000 copies.

I said, well, that's not good.

I said, I want to pre-sell 20,000 copies and I want to sell 200,000.

And they said, okay, well, that's a lot.

And then I said, you know what?

Is that even a lot?

Is that actually a lot?

And one of the things that I realized I'd been conditioned by was the Sam Altman school of adding a zero.

Sam takes anyone's biggest number and just adds a zero to it.

And he did this with energy.

I remember I had a meeting with him and an energy CEO.

Sam was like, we're going to need 30 gigawatts.

And the guy was like, excuse me.

He looks at Sam like he was an idiot.

And then he looks at Sam like he was an asshole.

And he was like, I don't think, by the way, 30 gigawatts for those paying attention.

I think it's roughly the amount of energy that Florida has.

Maybe it's a little, I think it's roughly right.

Maybe it's more than that.