Zack Kass

We did a demo, closed our laptop, and Boris said, imagine that that product got a lot better, a lot faster, and a lot cheaper.

And I said, verbatim, imagine if we built GPT-4 or GPT-5.

And what we wrote was a paper called Unmetered Intelligence, which is actually the basis for a lot of the book.

And it proposes that at some point, machines would get so good and so cheap that

that the collective cognitive power would make the individual cognitive power pale in comparison, that it would be very hard to make money as the smartest person in the room for much longer, and that companies would have a very hard time competing on an intellectual or cognitive basis.

This was foundational to my thinking and what I write about and what I do now, but it also helped us start to tell better stories about the technology and where it was going, such that by the time GBT 3.5 came out, which was in

May 2022, we were sort of ready to start saying, look, it'll be good at this, but it won't be good at that.

And meanwhile, in this time, we were launching products like DALI and Whisper.

So text-to-speech, speech-to-text, and text-to-image, or image-to-text.

And people were starting to figure out that actually there was a lot of value.

There was like a lot of good stuff going on here.

And then something exciting happened, which is we realized that people weren't using the products, not because they weren't good, but because they couldn't get it.

And this is where the Chachapiti story is fascinating to me.

Because what I have to remind people of is this, which is in May 2022, we launched a

GBT 3.5, which was by any measure, a state of the art model and so exciting and commercially viable.

And it still didn't really matter.

So Boris and I were like, man, why?

Well, everyone at this point was like, why are people not using this more?

And for about four months, we sort of stared at this thing and we're like, you know, it does occur to us that people don't really know what they should do with it.

So what if we built an experience that allowed them to make it dead simple, just stupid simple to use this?