Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Zack Kass

👤 Speaker
500 total appearances

Appearances Over Time

Podcast Appearances

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

And the ChachiBT breakthrough

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

I remind people was not a scientific one.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

It was an application one.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

It was actually just a marketing breakthrough.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

We took a product that had been available for almost six months publicly and put it into an AOL instant messenger.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

And people said, oh my God, because the application is important in order to change behavior.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

You cannot just say to people, ta-da,

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

unless it's very, very easy for them to understand why that matters.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

And stage performers understand this.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

The payoff has to make sense to the audience.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

In fact, one of the most incredible problems that a lot of stage performers have, Cirque du Soleil, is that a lot of their tricks are so complex

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

The average audience member doesn't know.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

And for many incredible stage performers, they actually have to modify their performance either to make it less impressive technically or to make it flashier than necessary in order for the audience to understand how hard it is that they are doing.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

In other words, they have to create a laugh track.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

They have to tell people, this is when you should applaud.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

And ChatGPT is in many ways that problem.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

GPT 3.5 was so impressive and so cool and people were like, who cares?

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

And so we said, here, we'll put it in a thing that you've used for dozens of years at this point, AOL Instant Messenger.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

And then people were like, wow, this is it.

Leap Academy with Ilana Golan
OpenAI's Former Head of GTM: What Leaders Get Wrong About AI & What’s Coming Next | Zack Kass | E142

Now, the incredible thing about the timing of ChowGBT when it comes out on November 30th, 2022, is that it also happened to come out three months prior to GBT-4, which was the most groundbreaking technology.