Zack Kass

speaker

2,920 appearances 4 recordings 4 series first heard Jan 2026 last heard 5 Jul

Zack Kass’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 2.

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The first, they put a mirror in the back of every elevator.

So when you walk in, you'd be distracted by your own image.

Smart.

Very smart.

Then they put music in the elevator so that when you walk in, you'd be a little entertained.

The third is they put an operator in every elevator such that when you walk in, you're given a sense of human agency.

Someone to control a lever even though that person was not at all necessary.

And those three things work.

They move the societal threshold.

Everyone starts riding elevators.

They don't make the elevators safer, but everyone feels safer and more welcome.

And the rest is history.

Now, I tell this story and people chuckle.

How could you not, right?

It's like, we all ride elevators.

We don't even think about it, yeah.

And if you're in the top of the Empire State Building, you've ridden a, or the Burj Khalifa, you've ridden a very...

I mean, I can think of a lot of moments in history where I would not have been the first person to do something that I will inevitably do.

I don't need to go to the moon right now.

Would you go to the moon right now?

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