Zak Brown

The NFL league is in a different league.

It is the best business sport in the world, and hats off to them.

I think we all look up to the NFL and go, we want to be like the NFL when we grow up.

I would say probably three-quarters of our revenue

is sponsorship.

Then you get some licensing and merchandise.

And then you do get from Formula One itself a pretty healthy check that's based on, there's kind of three different categories.

There's kind of an appearance fee that we all get the same for you're in the sport.

And then it's performance based on how you finished last year is another piece of the pie that you share.

And the better you do, the more you get.

So the revenue streams are pretty simple.

Now, let me ask you this.

Let's say someone listening, I'm sure many listeners already know and love the sport.

Maybe some like me are trying to figure out how to get into it.

What would you tell a new or aspiring fan?

Someone who's like, this sounds interesting.

This sounds fun.

I don't even know where to start.

Where should they start?

I think it's, you know, if you can go to a race.