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Zak Brown

👤 Speaker
942 total appearances

Appearances Over Time

Podcast Appearances

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I mean, if you did think that.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

But I think there's a pretty significant transformation here.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Yeah, I did it first because there was a lot of arrogance in the team, given the unbelievable history.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And we were new with Honda.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Yeah.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

and Honda was really struggling, and so I came in with the belief that I think the team believed and led everyone to believe, which is, we're great.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

This is all on Honda.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And that was not the case.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

You know, Honda definitely had their challenges, but when we replaced Honda...

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And we put another engine in, Renault, while we took a step forward.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

We went from being our worst year ever when I joined ninth.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

We hopped up to an all-great sixth.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And it was like, okay, Honda might be responsible from ninth to sixth, but who's responsible from sixth to first?

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

That's on us.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So that's when I realized, wow, we're not as good as we think we are today.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Yeah.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

We had record low sponsorship, less than 50 million.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Today, we're up over close to 500 million.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

We were ninth in the championship, a team that has been the second most successful team in the history of the sport.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

We had our worst year.