Zia Cooke

But also, like, the mental part of the game.

It didn't really click for me until I got to college.

Like, understanding you got to be mentally strong.

Like, I didn't even get that until I got to college and I was feeling myself have different emotions.

Things weren't going my way.

And it was the first time that it's ever happened to me.

So it was something that I just had to deal with.

Yeah, I think, well, I'll say that college kind of gave me a head start for that because of NIL.

My first year, I think the first year NIL started was my junior year.

So I got two years at understanding the business of things and being able to make money and understanding that my brand is super important.

So I got a very good head start with NIL.

And that's what kind of helped me when I got to the W was just like the same for me, really.

Just understanding that I have to be a businesswoman.

understanding my finances and how to take care of my money, understanding what to say yes to, what to say no to.

So I was happy that I was able to experience NIL before I got to the W. Oh, that's such a good point.

It's super dope to see, I think.

Yeah.

And I'll say like I was it's it's kind of weird because I feel like I kind of grew up in the era where social media was just becoming a thing.

Like you start having overtime.

All his life.