Ziv Foss

And then in the US, there was a company called Stella Delivery based in New Jersey.

And they just took a chance on us.

Yes, it was an email campaign we did.

Targeting who?

A lot of time.

Targeting just, you know, like appliance delivery, furniture and appliance delivery companies.

And yeah, the platform was, again, very immature at that time.

And, you know...

We made a personal connection and Ralph, who is leading our sales, Ralph Schulberg, he's the head of sales for us, GM North America.

And he just, you know, kind of powered it through.

um so in 2017 we raised at uh it was a i don't remember like you know exactly but you know somewhere a lot between 1 and 1.5 million okay pre-money yes got it so you sold basically like a third of the company back then um yeah yeah well actually um

Yes, roughly.

A bit less, but something like that.

It was like an incubator.

Uh, no, it's like in Israel, there's like an incubation, like incubators that are kind of government, um, based.

So it was, it was called the Nielsen innovate.

Um, but it's kind of backed by Israeli government.

So, um, like it's, it's a program.

Yeah.

I see.