Zoe McKenzie

And and with more likely to lead to infinite scrolling because it's perfectly attuned to the account holder And so that's what we targeted now that came into effect in December of last year and the first and only sort of report card We've had so far which was three months in said that about five million accounts had been sort of cancelled and

Now, that sounds like a lot because we have less than 5 million people aged between 13 and 16, and our age is 16.

But what we hear is that now about 30% of kids in that age group still have accounts.

And how's that happened?

Well, we think it's a combination of VPNs, crafty kids grabbing your sister to show her face to the screen.

So we haven't implemented sort of proof of age through digital ID or passports or anything like that.

We ask the platforms to use their know-how to determine the age of the users.

And we're very confident they can actually do that because in the year before the ban came into place,

TikTok actually cancelled 800,000 accounts in Australia because it was very confident that they were under what is the US age of 13.

So we know they can do it.

And it's just a question of the rigorousness with which they do it.

Now,

Since discussing this in Australia, I have travelled and spoken to either public servants or policy advisors or parliamentarians in Denmark, France, Germany, at the EU, spoken to good folk at the OECD.

And just basically because a little market like ours of 26 million people is not quite enough to get the platforms to fully comply.

We get the whole, you know, if you make this too hard, we will leave.

You guys can't.

You're much bigger than we are.

We're probably much more valuable to them as a market as well.

So once Europe comes on board, the platforms sort of have nowhere to run and hide.

So I've always been very keen that Europe actually sign up to this as well.