Zoë Grünewald

But if you actually follow it back to its origins, she's basically saying follow reform into certain...

Death, which I think is quite the statement.

And I'm no political comms expert, but would I go for that?

It is like someone's broken this country and as soon as we find them, it's like, well, maybe you found them.

My favourite bit is that she said, I feel like I've come home.

If I were Nigel Farage, I'd be like, did we not tell her to take that bit out of the speech?

That's not what you're supposed to say.

You're supposed to say, I love this new place I've never been to before.

It's so different from the previous place.

No, I think you're absolutely right.

Like this is supposed to be a anti-establishment disruptor party that is literally filling itself with the people it says formed the establishment that broke the country.

You know, it's completely undermining.

I think at the minute, when we're quite far out from an election, it just gives the party that sense of momentum, you know, that people are turning away from the Conservative Party.

The Conservative Party is dead.

Reform is the new kid on the block.

But I think as we get closer to...

an election, a time where, you know, if reform is still on the up, if it's still up in the polls, I think this is going to become problematic, not just because of the perception of what reform means, but also because Nigel Farage is filling his ranks with extremely ambitious career politicians.

Right.

I haven't even thought about that.

If you think about it, Robert Jenrick thought himself the next Tory leader.