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本書自 1993 年出版，已讓數十萬人得以窺探美國十大頂尖商學院課程精華，其中包括哈佛、史丹佛、賓州、芝加哥、西北及維吉尼亞大學等。最新修訂的第 4 版翻新內容，更有助於理解今日複雜的全球市場，每個單元都是職場必修學分。 -- Hosting provided by SoundOn
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