You’re not craving a drink. You’re not stressed. You’re not planning anything. And then you hear a story. Someone you respect talks about a big night, a celebration, a “we earned it” moment — and alcohol is quietly framed as part of a life done properly. Nothing dramatic happens. But something gets installed. In this episode, we explore the subtle moment where media doesn’t tell you to drink — it simply shows you who belongs. We talk about: How podcasts, comedy, sport, and lifestyle media quietly normalise alcohol Why alcohol is often framed as a symbol of status, belonging, and legitimacy The difference between temptation and permission How drinking becomes a badge of being “inside the circle” Why this moment slips past your defences without you noticing This isn’t about willpower. It’s about the story alcohol is wrapped in — and why that story is so persuasive. If this moment feels familiar, you’re not broken — you’re noticing something real. If you want to explore these moments more deeply and understand why alcohol keeps showing up, click here. And if this episode helped you see something more clearly, consider following or subscribing so these conversations are there when you need them.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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