Selling from the chair: Reframing your mindset around sales and how it increases your bottom line

episode

20/20 MONEY: The Business of Optometry not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from 20/20 MONEY: The Business of Optometry

Making These Merchandising Mistakes is Costing You Tens of Thousands of Dollars: An Optical Conversation with Kayla Ashlee 1h 2m · 25 May 2026

All episodes from 20/20 MONEY: The Business of Optometry →

Report any issue

Source

Recorded15 Mar 2021

Publisherrss.libsyn.com ↗

Handlerec:18654420

Show notes

Dr. Wesley is back on the show to talk about a topic that I think might seem taboo to ODs out there, and that topic is around sales. Gina talks about her journey on how she got comfortable selling from the chair and you'll very quickly hear in our conversation how and why it doesn't even seem like sales…which is the point altogether! We talk about why sales get a negative connotation, how you might reframe the type of conversations you have with patients, how to work with your team to embrace the same structure of patient conversations, and the impact that it can have on your practice. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, manage cash flow, and make proactive money decisions or check out any number of additional free resources like our eBooks and on-demand webinars. And with that introduction, I hope you enjoy my conversation with Dr. Gina Wesley. Gina's OTOTW Article Loom Good to Great Follow us on Instagram: https://www.instagram.com/2020moneypod/ ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.