Today, we're bringing you episode four of the latest podcast from 20/20 and ABC Audio, "Bad Rap: The Case Against Diddy." Soon after Cassie and Diddy end their relationship, Diddy rebrands himself again, as Sean “Love” Combs. He's on his way to becoming hip hop’s third billionaire, wins lifetime achievement awards and gets the key to New York City. But in 2023, Cassie files a 35-page lawsuit against him, alleging he physically and sexually abused her. Her suit is settled quickly and quietly, but it's just the beginning of Diddy's legal issues. In the weeks and months following Cassie's suit, he's hit with dozens more lawsuits from people alleging he abused them too. Combs denies abusing anyone. If you or someone you know is a victim of sexual assault, please call the National Sexual Assault Hotline: 1-800-656-HOPE or go to rainn.org. Remember, you can catch new episodes of "Bad Rap: The Case Against Diddy" early by following the show on Apple Podcasts, Spotify, Amazon Music, or wherever you listen to podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: Who is Sean 'Diddy' Combs and what is his legacy in hip hop?
Chapter 2: What was the significance of Diddy's BET Lifetime Achievement Award speech?
this episode contains descriptions of violence and sexual assault please take care when listening In 2022, Diddy was on BET jumping up and down on a stage, stomping his feet and pumping his arms. He wore a matching black top and pants, maybe silk, not a wrinkle in sight, with dark sunglasses and a handful of diamond necklaces. He looked classy, chic. The crowd gave him a standing ovation.
Chance the Rapper, Janelle Monáe, and tons of other celebs were cheering for Diddy. And then, instead of launching into a song, Diddy started a 10-minute speech.
First of all, I want to thank God. God, thank you. Thank you so much. Never leaving my side.
Sean Diddy Combs was in his 50s. His greatest hits as a musical artist were behind him. but he was being honored with BET's Lifetime Achievement Award. Like an elder statesman of the music industry, he was being recognized for his years of service. Before the show, he joked that the honor was five years overdue. But standing on the stage that night, he had a long list of people he wanted to thank.
But today is not about me. Today is about my mother. Ma, I love you.
This is just... He thanked Andre Harrell, who famously hired and then fired Diddy from Uptown Records, and his ex, Kim Porter, who had died from pneumonia several years earlier. He thanked artists he worked with early in his career, like Heavy D and the Notorious B.I.G., also Howard University, his lawyer, the fans. And then he said...
Y'all, I'm going to keep it 100 with y'all. I was in a dark place for a few years, you know what I'm saying? And I have to give a special thank you to the people that was really like there for me. Bishop T.D. Jakes, my chief of staff, Christina Corum, KK.
And one other person, a bit of a surprise call out, to be honest.
Yeah, and also Cassie for holding me down in the dark times. Love.
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Chapter 3: How did Diddy rebrand himself as 'Love' and why?
Yeah, I want to know, did you go to anger management or something? Something happened in Diddy's life. Like what happened?
Diddy just turned and became love. Yeah, um... Man, I think I was also like going through like a stressful time, too. And, you know, that's a part of growing up. You evolve and you see things differently. And then just being honest with yourself on like, how do I want to be seen? How do I want to make people feel?
He said that he was no longer the antagonistic, hot-tempered Diddy that people might have seen in the past. The Diddy that came from a certain environment that he says made him act out.
People were getting punched in their face every day. So I figured, why don't I be the first one to punch people in their face since the punching in their face is going to start at some time.
The Breakfast Club hosts brought up the 2015 UCLA incident, the one where Diddy had allegedly assaulted his son's college football coach with a kettlebell. Diddy said, quote, I put all of that in my past. He continued to push the idea of spreading love, being love, bringing people together, getting closer to God.
And culture critic Jamila Lemieux says he really embraced the family man persona, too.
He's claiming to be a full-time dad and he's got custody of his daughters and he's taking them to football games and activities and, you know, being a very active, engaged dad.
After the unexpected death of Kim Porter, Diddy's ex-girlfriend, he really began promoting his image as a single dad. He took custody of their 12-year-old twin girls, posting on social media, "'New day, new life, new responsibilities. Kim, I got this, just like you taught me.'" People Magazine referred to Diddy as a proud papa and highlighted quality time he spent with his kids.
I honestly say, like, I'm the luckiest man in the world.
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Chapter 4: Why did Diddy's 'Love' persona fail to resonate with the public?
Chapter 5: What are the allegations of abuse made against Diddy by Cassie and others?
We removed the P. The P was getting in between us. You know, this is that we entering the age of Diddy. It's five letters, one word. We making it clear and concise.
There was also a Sean John period. And believe it or not, a swag era. That only lasted a week, though. And in 2017, Diddy announced a new name for himself on social media.
I'm just not who... I am before. I'm something different. So my new name is Love, a.k.a. Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers, but Love or Brother Love, okay?
He declared he'd entered his love era, even legally changing his middle name to Love. He told the New York Times he was remaking himself with the help of therapy and psychedelics. And this name change, this rebrand, it was something he'd been trying to make happen for years. He talked about it in interviews like Vogue's 73 Questions.
Is it really all about the Benjamins? I think it's all about love.
And on talk shows, like the BBC's Graham Norton Show, even using the marriage equality slogan, love wins. This is the ultimate goal. I have become love, and love wins. Love wins!
Let's go, y'all!
Culture reporter Justin Tinsley says just like all of his other name changes, this new one was a way to get attention and stay relevant.
What these name changes have always done for Diddy is just allow him to live in the news cycle. It allows him to dictate the course of the conversation. It's like, all right, so you have X, Y, and Z going on in your life, but why did you change your name again? What do you want us to call you?
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Chapter 6: How did Diddy's personal life and family image evolve over the years?
Chapter 7: What impact did Cassie's lawsuit have on Diddy's public image and legal challenges?
Chapter 8: What can listeners expect from this episode of 'Bad Rap: The Case Against Diddy'?
It's Deborah Roberts here to bring you another weekly episode of Bad Rap, The Case Against Diddy. Remember, you can catch new episodes a day early if you follow Bad Rap, The Case Against Diddy on Apple Podcasts, Spotify, Amazon Music, or wherever you listen to podcasts. And now, here's our next episode.
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this episode contains descriptions of violence and sexual assault please take care when listening In 2022, Diddy was on BET jumping up and down on a stage, stomping his feet and pumping his arms. He wore a matching black top and pants, maybe silk, not a wrinkle in sight, with dark sunglasses and a handful of diamond necklaces. He looked classy, chic. The crowd gave him a standing ovation.
Chance the Rapper, Janelle Monáe, and tons of other celebs were cheering for Diddy. And then, instead of launching into a song, Diddy started a 10-minute speech.
First of all, I want to thank God. God, thank you. Thank you so much. Never leaving my side.
Sean Diddy Combs was in his 50s. His greatest hits as a musical artist were behind him. but he was being honored with BET's Lifetime Achievement Award. Like an elder statesman of the music industry, he was being recognized for his years of service. Before the show, he joked that the honor was five years overdue. But standing on the stage that night, he had a long list of people he wanted to thank.
But today is not about me. Today is about my mother. Ma, I love you.
This is just... He thanked Andre Harrell, who famously hired and then fired Diddy from Uptown Records, and his ex, Kim Porter, who had died from pneumonia several years earlier. He thanked artists he worked with early in his career, like Heavy D and the Notorious B.I.G., also Howard University, his lawyer, the fans. And then he said...
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