“Eyetracker” é o tema abordado por Juan Pablo Rodriguez, conduzido por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket. Juan Pablo é um executivo experiente com grande histórico internacional em diversas empresas de equipamentos de Neuromarketing. Tópicos abordados neste episódio: - História do eyetracking no mundo comercial e acadêmico - OffLine vs Online - Globalização e Democratização das Neuro ferramentas - Humanos reais vs IA - O futuro do Neuromarketing
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