Eduardo Aranda, Mestre em Administração pela Universidade Federal de Uberlândia, Especialista em Economia pela Universidade de São Paulo, Professor convidado em MBAs de Neuromarketing e Neurogestão na disciplina de Neuroeconomia e Economia Comportamental, aborda o tema “Neuroeconomia e Economia Comportamental” com Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket. Tópicos abordados neste Epísódio: · Neuroeconomia e Economia Comportamental · Heurísticas e Vieses · Paradoxo da Escolha · Omnichannel
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