What Heavy Metal Bands Teach You About AI Content Creation // DIETMAR'S THOUGHTS
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How did 80s heavy‑metal musicians react to synthesizers and what does that reveal about AI resistance?
In the eighties I had long hair, permanent wave, probably many of you had this as well, and I was listening to heavy metal. And the worst sin that existed was if a band had a synthesizer, so a technology that was destroying the work the the the really the handwork of the people. It was artificial. We hated it then. Things developed and now most of the bands use one way or other technology of AI even and it's normal. So what does it teach us about AI and business? You will get to know in this episode. Welcome to another episode of the Beginner's Guide to AI. It's Dietmar from ALGO Berlin, your digital marketing agency at the microphone. Don't forget to follow me on your podcasting app, hit follow on YouTube if you are there, or just go to beginnersguy2.ai and get the newsletter where I send out all the episodes per newsletter, so you never miss an episode.
Also, one thing I have still this whole sponsorship thing. Also really interesting for mu I still have slots for sponsorships and we have a great audience. It's an average forty-five years. Anglo-American senior business people.
Why do some creators view AI as a threat to authentic content and how is that similar to the synth backlash?
If you want to sell AI products or generally corporate business products to people, I think I have the audience for you. Just go to beginnersguide2.ai and contact. But no. To the episode.
Yeah, like I said, in old times I hated synthesizers and this was the the the thing everybody in my group was like, This is artificial music, this is not real. The real thing is just did done by guitars. Yeah, what we didn't have in mind that guitars in itself, and actually was not simple acoustic guitars with uh loudspeakers, they had all those effects in them and so it was basically also not really technically speaking um a normal guitar, it was electrical, even technically enhanced guitars that the bands used. But for us it was important that there was no sentiers in. And this I think is a parallel to today, because many people think, oh AI, we shouldn't use it, that's bad and um It will kill the real music, it will kill the real work, it will kill the real content.
And
In certain ways it's true. But I think it's more about a change. It will change how things will be.
What are the two extreme approaches to AI‑generated content and why does the host argue they both miss the point?
Music.
Nowadays I listen also to synthesizer music and it took didn't took me long to discover really interesting pure synthesizer music in this time Jean-Michel Jarre with oxygen came out with great music, even if it was totally produced with synthesizers, but there were possibilities. And coming back to business, it might be that you have content that is purely artificially created. like synthesizer music oxygen from Jean Michel Jar. But mostly what happened is now you have bands, they might use synthesizers or not, they might um improve their language. There's this program, the name I forgot, but most of the singers use this to make the voice better. So technically everybody uses uses some sort of AI and technology technology to really be performing the best.
That taking it to the business point of view is You do your stuff and you take AI to make yourself better. There is this one outlier would be pure AI, and there's the other outlier, it's none no AI at all. At this moment in point, many people think that with this one outlier, pure AI, they can win, they can do something. And there was a short time in Like one year ago where you could put out synthetic content and still really score somewhere. May it be creating pictures, may it be creating um content on content on LinkedIn.
How will hybrid ‘centaur’ content—human ideas plus AI assistance—shape the future of marketing?
But nowadays the networks don't like you, the people don't like you. So you have to be really good with AI created content. I mean, I put sometimes um Professor Gephardt episodes on here. AI episodes that explain you something still works. The numbers are great. But you have to really invest time to make a good AI created content. And um not everybody does this, so Basically, this is one part, this is a small part that would work, it's AI created content. The other part would be no AI at all. This is where we come from. And um People still think they can win with this? But I also think this is not really going to help.
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Chapters
7 chapters
1
How did 80s heavy‑metal musicians react to synthesizers and what does that reveal about AI resistance?
0:00–1:38
2
Why do some creators view AI as a threat to authentic content and how is that similar to the synth backlash?
1:38–3:19
3
What are the two extreme approaches to AI‑generated content and why does the host argue they both miss the point?
3:19–5:07
4
How will hybrid ‘centaur’ content—human ideas plus AI assistance—shape the future of marketing?
5:07–6:12
5
Why is a flood of generic AI‑created content a problem for brands and platforms?
6:12–7:16
6
When will purely human‑crafted content become a premium, luxury offering?
7:16–9:05
7
What practical steps can creators take to use AI as a tool without losing their voice or authenticity?
9:05–10:44
Speakers
1 identifiedMore from A Beginner's Guide to AI
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